British mans fear of being tactile?
Heineken is kicking off a pretty sweet campaign in the United Kingdom at the moment promoting their 5L Keg of draught beer.
The European Man Hug is what they are calling it, and being a beer drinker myself, I couldn’t think of a better slogan to call it myself. What better way to release the stress of a week long work week than to have one of these babies sitting in your refrigerator waiting for you to , click, pour, and enjoy?
The following video shows just how they mean to break the British mans fear of being tactile. You just get the head right and the rest will follow.
I’ve seen one of these kegs at the beer store, maybe I’ll give er’ a try too. Just one problem I might have with it though, and that is waiting the suggested 10 hours for it to chill in the fridge without giving in to temptation and cracking it open.
Of course, all this is just my opinion, and you’re entitled to it.

This entry was posted on Monday, May 26th, 2008 at 4:52 am and is filed under Just An Opinion, Product Review. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.











